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The Best In Bed: Heavenly News For the Sleep-Deprived Traveler

(December 1999)



There's nothing better than a hotel that feels more like a home. The more at ease you are, the better you sleep. Luxury hotels have long been at the forefront of establishing the creature comforts that make a stay more relaxing. Now more and more mainstream hotels are catching onto the trend of adding signature items to set them apart from their competitors.

Earlier this December, I had the pleasure of sleeping in one of Westin's Heavenly Beds. I am happy to report that it was truly heavenly Ė so much so that I absolutely hated getting out of it. It was the most comfortable bed Iíve ever slept in.

What was so great about this bed you ask? The Heavenly Bed boasts a custom crafted Simmons pillow-top mattress, premium linens, a down blanket, a puffy comforter, a duvet, and five fantastic pillows. It is like sleeping in a plush cloud. Definitely not your average hotel chain bed. Westin chose the components for the Heavenly Bed after testing out 50 beds from 35 hotel - representing all the major chains plus luxury and boutique hotels around the world.

Westin introduced the Heavenly Bed after receiving a wakeup call from travelers who said that the most important service a hotel can offer is a good night's sleep. Westin Hotel & Resorts' parent company is Starwood Hotels and Resorts, which also includes hotel chains Sheraton, Four Points, St. Regis, W Hotels, and The Luxury Collection.

Westinís study was comprised of 600 business executives. Titled Sleeping on the Road, the study found that 63% of travelers say that a good night's sleep is the most important service a hotel can provide and 84% say that a luxurious bed would make a hotel room more attractive to them. Executives in the survey noted that getting a good night's sleep in a hotel room could be somewhat elusive. They went on to state that they usually get less sleep on the road as compared to home (49%), sleep fewer hours (51%) and sleep worse (50%). Furthermore, three-quarters of the travelers surveyed said that they are tired when they return home from a business trip and need to catch up on their sleep.

In response to all the feedback, Westin Hotels & Resorts is spending $30 million to put 52,000 new beds in its 39,500 guest rooms in 83 hotels in North America. Clearly, Westin is well on its way to being the best in bed.


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